Karl Mayer, portfolio, art director, creative director, retail, influencer, bloggers, video director, photo director, designer, strategist
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One step backward, two steps forward.
To me, mistakes signify progress and represent the path to success.

I believe in the guiding power of fingerspitzengefühl. (google it) I’m cursed with a knack for solving marketing challenges across multiple channels with pragmatic reason and articulating my solutions with a hint of sarcasm and humor. And I execute the hell out of them.

 

My curiosity is constantly shaping my process through competitive research and inspiration discovered in social media. Yes, I’ve abandoned traditional media due to its lack of authenticity and independence. And I hate buzzwords and bullshit.

 

A decade ago, I began applying the principles and approach I developed while previously running ecom for a national retailer to social media channels. I have co-launched and managed content and strategies for numerous brands and influencers with dedicated focus in their respective niche channels. Along the way I’ve worked with leading retailers and international luxury brands alike. We’ve had tremendous success by being committed to genuine organic strategies. The world is full of fake followers, fake likes and fluffy engagement numbers so beware. Data will always guide you.

 

Yes, I’m also an above average designer and photo/video director. If you don’t find me at my laptop, I’m probably out for a run, at the gym or impairing my own golf game. And if not, look for the guy sipping Modelo at the local watering hole.

D.O.B

Established 1978

Residence

QUARANTINED
Dallas, TX

Specialties

Vision

Designer

Mentor

Conceptual

Photo/Video Director

Photographer

Data Nerd

Strategy + Planning

Humor

Self-Deprecating

Respectful

Golf geek

Bachelor’s Degree

Bachelor of Fine Arts, Communication Design with a focus in Art Direction, Texas State University, San Marcos, TX

Bachelor’s Degree

Finance / Architecture, Texas Tech University, Lubbock, TX

Connect with me!

TONI&GUY

In Brand / Creative / Design / Digital

Fashion Jackson

In Brand / Creative / Design / Digital / photography / Social Media

Clad

In Agency / Brand / Creative / Design / Digital / photography

We on Award Tour with Muhammad my man…

Going each and every place with the mic in their hand…

2012
HOW Design Awards

We were recognized as inhouse agency of the year for the rebranding and design of the new JCP.

2003
Silver Lion

Unrelated to the Tiger King, our agency team received (an apparently coveted) Silver Lion at Cannes for our Anti-Drug PSA.

2018
DAZED Instagram of the Week

LOST Hairdressers was recognized for over a decade of content published for the hairdresser by hairdressers. It was dubbed “the most influential hair inspo site in the world.”

2021
FUTURE AWARD goes here

I rarely compete for awards, but there is a little space remaining on the mantle. Hell it’ll be a doorstop. At the end of the day, I’d rather see all projects be a success rather than seek an accolade.

I am grateful for the opportunity to work with so many exceptional brands.