I believe in the guiding power of fingerspitzengefühl. (google it) I’m cursed with a knack for solving marketing challenges across multiple channels with pragmatic reason and articulating my solutions with a hint of sarcasm and humor. And I execute the hell out of them.
My curiosity is constantly shaping my process through competitive research and inspiration discovered in social media. Yes, I’ve abandoned traditional media due to its lack of authenticity and independence. And I hate buzzwords and bullshit.
A decade ago, I began applying the principles and approach I developed while previously running ecom for a national retailer to social media channels. I have co-launched and managed content and strategies for numerous brands and influencers with dedicated focus in their respective niche channels. Along the way I’ve worked with leading retailers and international luxury brands alike. We’ve had tremendous success by being committed to genuine organic strategies. The world is full of fake followers, fake likes and fluffy engagement numbers so beware. Data will always guide you.
Yes, I’m also an above average designer and photo/video director. If you don’t find me at my laptop, I’m probably out for a run, at the gym or impairing my own golf game. And if not, look for the guy sipping Modelo at the local watering hole.
Strategy + Planning
We were recognized as inhouse agency of the year for the rebranding and design of the new JCP.
Unrelated to the Tiger King, our agency team received (an apparently coveted) Silver Lion at Cannes for our Anti-Drug PSA.
LOST Hairdressers was recognized for over a decade of content published for the hairdresser by hairdressers. It was dubbed “the most influential hair inspo site in the world.”
I rarely compete for awards, but there is a little space remaining on the mantle. Hell it’ll be a doorstop. At the end of the day, I’d rather see all projects be a success rather than seek an accolade.