CLAD, Inc. [cladmen.com) was an online menswear retailer in partnership with JCPenney and Hearst Publications, specifically Esquire magazine. I was the founding creative director. My responsibilities included initial brand design, wireframe and flow oversight, launch strategy, building a freelance production team, overseeing multiple digital agencies and overseas dev agency as well as post-production teams.
Brands included: Etro, Joesph Abboud, David Donahue, Ermenegildo Zegna, Eton, Duchamp, Ike Behar, Hugo Boss, Michael Kors, SPURR, Victorinox, Lacoste, Theory, Billy Reid, John Varvatos, D.S. Dundee, Penguin, Jack Spade, Lacoste, James Sharp, Calvin Klein, Rag & Bone, Vince, Plectrum by Ben Sherman, 7 for All Mankind, Joe’s Jeans, AG Adriano Goldschmied, Levi’s, Cole Haan, Red Wing Shoes, Hush Puppies, Vintage Shoe Company, Tsovet, Pyscho Bunny, 2(x)ist
March 8, 2016
Agency, Brand, Creative, Design, Digital, photography