@losthairdressers is a destination for professionals in the hair industry to find inspiration. And to make it even more relevant, it was founded by my friend, hair stylist and former TONI&GUY colleague, Clint Mattoni. It was an answer to his quest for more relevant inspiration consolidated into a single place that was easy to find and cool enough to motivate others to contribute/participate. After nearly a decade of continuous content, DAZED magazine recognized Lost Hairdressers saying, “With hair references from archive shoots, street style shots, and backstage at Comme des Garçons, Gucci, and Maison Margiela – @losthairdressers is this week’s must follow.” Following this mention and previous press on id-Vice, I worked with Clint to reimagine the figurehead blog portion of the brand to reflect and compliment the modern content itself. The challenge was presenting the content in a clean crisp manner while also preparing to implement a defined monetization strategy. LH™ is an ongoing client/project as the brand has now transitioned into physical locations with continued future expansion ahead as well as private label products in design.
By the way, if you’ve never had a cut from Clint, you’ve never had the best.
Message him on INSTA and he’ll get you setup (as soon as this coronavirus in under control)
He is between LA and Dallas.
November 8, 2019
Creative, Design, Digital