JCPenney has a legacy of established private labels in it’s 100 plus year history. It’s no surprise we created brand videos that embodied each of our leading private brands in parallel with our new brand defining store. Each brand conveys who and what they stand for in an abbreviated 5-8 second video that was repurposed for online and social uses aside from instore digital screen feature.
March 8, 2020
Brand, Creative, Digital