Joe Fresh
creative director, art director, senior art director, brand manager, manager, creative, designer, content strategist, digital content, social media, social content, social campaigns, celebrity campaigns, celebrity agency, celebrity social media, instagram, tiktok, paid media, direct response, editorial photography, social photography, influencer, influencer training, influencer coaching, vp creative, consultant, ecom startup, ecom, retail
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Joe Fresh

In an effort to appeal to younger shoppers, Ron Johnson introduced the Canadian brand, Joe Fresh to almost 700 JCPenney stores across the US.

All of the locations opened with Joe Fresh Spring 2013 merchandise in colorful, modern style including dresses, t-shirts, denim and silk blouses. The Joe Fresh shops, exclusively inside JCPenney, had the same clean, simple design consistent with existing Joe Fresh stand-alone locations, including the brand’s signature orange logo. We developed the execution as an extension of their existing vibrant branding while adapting to our stores and evolving audience.


May 8, 2017


Creative, Design

JCPenney, joe fresh, rebrand