JCPenney Private Brands
creative director, art director, senior art director, brand manager, manager, creative, designer, content strategist, digital content, social media, social content, social campaigns, celebrity campaigns, celebrity agency, celebrity social media, instagram, tiktok, paid media, direct response, editorial photography, social photography, influencer, influencer training, influencer coaching, vp creative, consultant, ecom startup, ecom, retail
portfolio_page-template-default,single,single-portfolio_page,postid-63,stockholm-core-1.2.1,select-theme-ver-5.2.1,ajax_fade,page_not_loaded,menu-animation-underline,wpb-js-composer js-comp-ver-6.1,vc_responsive

JCPenney Private Brands

JCPenney has a legacy of established private labels in it’s 100 plus year history. It’s no surprise we created brand videos that embodied each of our leading private brands in parallel with our new brand defining store. Each brand conveys who and what they stand for in an abbreviated 5-8 second video that was repurposed for online and social uses aside from instore digital screen feature.





March 8, 2020


Brand, Creative, Digital

a.n.a, JCPenney, liz claiborne, private brands, worthington, xersion